Tourism Industry Recognition

emerit – Canada’s most recognized standard in tourism training

emerit standards are the most recognized professional standards

available to the Canadian tourism industry.

Developed by the Canadian Tourism Human Resource Council (CTHRC) with invaluable input from people working in the specific occupations,  emerit credentials are widely recognized across various businesses and organizations of the Canadian tourism sector, represented by five industry groups:

  • Accommodations
  • Food and Beverage Services
  • Recreation and Entertainment
  • Transportation, and
  • Travel Services

From a four-star hotel in Ottawa to an ethnic restaurant in Vancouver to a sports bar in Alberta to a camp ground in Prince Edward Island, when employees meet emerit standards, they rank among the best in their fields in terms of skills, knowledge and attitude.

The benefit for Canadian tourism businesses is that their emerit-trained, customer-focused staff increase earning power by bringing back customers, generating word-of-mouth referrals and increasing incremental spending by loyal customers.

emerit - Canada’s most sought after recognition for tourism professionals

Nationally recognized as representing the industry’s very best skills, knowledge and experience, emerit Professional Certification is the pinnacle credential for tourism industry professionals.

After becoming emerit-certified, Canadian tourism employees experience increased pride, professionalism and recognition for their hard work along with enhanced skills, work-place relationships and new career opportunities.

The basis of all training and certification, emerit standards reflect the collective expertise of tourism industry professionals across Canada; in their efforts to establish the country’s most demanding standards for dozens of tourism occupations.

Be recognized as one of the industry’s best – build your competitive edge with emerit. View the many emerit Professional Certification options and invest in your future today!

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