Why Certification?

Seal of Excellence in Industry Recognition

A certified professional has achieved the highest level of recognition through mastery of knowledge and skills, as they are defined in the National Occupational Standards established by the Canadian tourism industry. Certification is aimed at those already working in the profession.

Professional certification serves many objectives. These include:

Assisting and improving labour mobility

Certified workers have the opportunity to illustrate their credentials and seek qualified employment. Certification enables organizations to hire competent workers. The underpinning National Occupational Standards are the basis for writing common job descriptions, recruitment, retention, training, and assessment.

Improving quality of work

Certification is based on a pan-Canadian standard, established and set by the industry. Certification means that one’s expertise and abilities meet or exceed the standard, thus improving on the overall quality of work.

Improving customer or visitor experiences

Certification is one way to establish standards for professional knowledge, skills and practice. The customers’ and guests’ expectations of quality service are easily met by professionals who have met the established standards of practice.

Assisting with the measurement of prior education and work experience

The certification model is an example of a prior learning assessment and recognition model. The model is founded on the recognition of a candidate’s experiences and abilities, which are measured against the National Occupational Standards.

Addressing labour shortages and attracting new workers

Certification is a way of keeping motivated and professional workers and increase business productivity. By enrolling your staff in a certification program you invest in their career development, which helps ensure a higher level of job satisfaction and promotes loyalty. emerit certification programs are being used by hundreds of hotels, resorts and other tourism operations across the country as a starting point for their employee development programs.

Raising the level of professionalism by promotingcompetency

Certification is a way of illustrating and legitimizing the skills and knowledge required by a competent and highly skilled workforce. Certification contributes to the advancement of the profession.

Providing recognition for skills and rewarding competent workers

emerit certification is a model for recognizing competent professionals and is industry-led – so the credential has real meaning and relevance. Certification develops and instils a sense of pride, achievement, and professionalism. Certified employees gain confidence from the increased recognition they receive from employers and co-workers.

Assisting tourism enterprises in achieving overall business goals

Certified professionals are skilled and knowledgeable. They are more efficient and more likely to meet high service standards that most customers expect from tourism establishments.

Develop competitive Canadian tourism workforce

emerit certification is a professional credential recognized by tourism employers across Canada. When an employee earns this important credential it means they demonstrated competence and met all the job standards set by the industry.

View all emerit certified occupations