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Director of Sales and Marketing

A pro-active leader, lead the sales team towards increased profit margins!

A Director of Sales and Marketing is a results oriented sales person with strong leadership and negotiation skills. The Director of Sales and Marketing is responsible for maximizing the organization’s revenue in accordance with the sales business plan.  Confident and pro-active, this individual is a strategic thinker who provides leadership to others, has a positive attitude, and possesses superior communication skills. The responsibilities of a Director of Sales and Marketing include a wide range of skills: from implementing strategies to improving market penetration to maximizing sales productivity to operations and financial management to market and local community PR initiatives. The Director of Marketing is responsible for maximizing employee productivity and motivating the sales team to meet overall sales objectives and increase profit margins.

Training Resources:

emerit Director of Sales National Occupational Standards

• This National Occupational Standards document represents the knowledge, skills and attitudes required to be considered competent as a Director of Sales and Marketing. These standards are full of practical information that will help Directors of Sales and Marketing offer quality service and exhibit exemplary leadership skills. The Standards:
• Include the current skills, knowledge and attitudes necessary to be a exemplary professional Director of Sales and Marketing
• Known as the most recognized by industry professionals across Canada
• Represent the collective expertise of Sales and Marketing Directors and industry leaders across the country
• Function as the building blocks and serve as the foundation for on-the-job training

Professional Certification:

You’ve worked hard to get where you are. It is time to become recognized - nationally and internationally - as an outstanding marketing and sales executive by receiving an emerit Professional Certification. emerit Professional Certification is the pinnacle recognition in the tourism industry in Canada.

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