Marketing is a form of communication. For event management, marketing can be thought of as the communication and information link between customers and the event. In other words, marketing is knowing and understanding the needs and expectations of your customers and how your event can meet and even exceed them. In this module, you will learn how to develop a marketing plan and corresponding marketing strategies that sell the event, create desire on the part of the customer to attend and become involved in the event, and, above all, communicate the event message clearly, concisely, and honestly.
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MODULE C – MARKETING
Lesson 1—Develop Marketing Plan
Lesson 2—Develop Marketing Strategy
- Develop marketing material requirements
- Develop a merchandising plan
- Develop a souvenir programme
- Develop public relations and publicity strategies
- Prepare a media plan
- Issue media releases
- Coordinate a media conference
- Arrange a media blitz
- Develop a hospitality program
- Develop an advertising strategy
- Submit feature articles for publication
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