Sales Manager – All Modules 1.0

The goal of this online training is to provide you with an interesting and valuable learning tool that will help you to become a skilled, knowledgeable, and professional sales manager. This is an excellent resource to help you prepare for the current certification program.

Your access to this Emerit online product will expire one year from the activation date. You will receive a reminder 30 days prior to expiration.

Once you’ve completed all modules of an online course, please email info@emerit.ca if you would like a “Certificate of Achievement” that you can add to your professional development portfolio.

This course contains nine modules:

OVERVIEW

MODULE A - PRODUCT AND INDUSTRY BACKGROUND

• Acquire and maintain knowledge about your company’s products and services
• Comply with legislation relevant to your job, the tourism sector and its industries
• Apply skills in your workplace to promote tourism in your area

MODULE B - PART 1: SALES CYCLES

• Describe the sales process, including defining selling terms, identifying sales tool and activities, and describing the sales cycle
• Prospect for sources and material/information about potential clients
• Approach clients by qualifying them and providing them with information packages
• Establish client relationships by maintaining client/contact management files, and conducting familiarization trips and site visits

MODULE B - PART 2: SALES SKILLS

• Make sales by following proper guidelines for completing sales calls, conducing sales presentations, identifying client objections, overcoming client excuses, and cross-selling products and services
• Close sales by identifying buying signals
• Follow up on sales to ensure your clients are satisfied with the product or service

MODULE C - MARKET PLANNING

• Define marketing terms
• Describe market research by identifying potential market segments, outlining areas of research for target markets, and listing research sources
• Implement a marketing plan by defining its components, participating in its preparation, fulfilling your role in following it, and exploring new marketing opportunities

MODULE D - PROFESSIONALISM

• Exhibit professionalism
• Participate in professional and personal development
• Use time management techniques
• Manage stress

MODULE E - COMMUNICATION

• Use communications skills effectively on the job
• Use communication tools effectively and appropriately on the job
• Use meeting skills effectively on the job

MODULE F - HUMAN RELATIONS

• Maintain positive staff relations
• Maintain positive public relations

MODULE G - OFFICE EQUIPMENT

• Operate office equipment

MODULE H - CERTIFICATION EXAM PREPARATION