Cash fuels your business, and your operation’s productivity is a measure of your fuel's efficiency – how well your staff converts effort into profit. There is a direct correlation between exceptional training programs and profit. Countless studies have come to this conclusion. Statistics Canada says “developing the skills and knowledge of the labour force is regarded as a key strategy for promoting national economic growth.” Better yet, a recent survey by the Hotel Association of Canada noted that “37% of people would pay an additional $10 or HIGHER on their room rate to stay at a property with a formal employee training program”.
Customers are hyper-aware that training and the quality of service they receive go hand in hand.
Your customers want well trained staff – it makes sense. They will have a better experience and are willing to pay more for it. But how would a customer know your employees are exceptionally trained? Reviews. Hotels and restaurants more than ever before are booked based on the reviews previous customers provide. What do your reviews say?
But won't employees take advantage of training and then move on? And isn't training a waste for seasonal or part-time staff? No and no. This has been studied repeatedly, and in fact, the opposite is true. Formal staff training programs increase productivity, reduce absenteeism, improve customer service, add sales, and decrease employee turnover.
“The only thing worse than training people and having them leave is not training them and having them stay.” – Zig Ziglar
It makes sense, doesn't it? People are driven by intrinsic motivators – it's not just about the money. Other than fair compensation, what will keep the majority of staff loyal and working hard is feeling empowered and valued. Your trust inspires them to work harder for you. Investing in them makes them loyal to you. It's human nature.
You likely know this already. But if you need more convincing, go to your local bookstore's business section and review some books on leadership. A quick skim will validate what is written above. Each book will have a different spin on the subject, but it all amounts to the same thing.
But knowing is the easy part. Doing something about it is the hard part. That's where we come in. We will help you with one incredibly important component of your business – skills training. Improving your staff's productivity by enhancing their skill is the fastest, most direct, and least expensive way to put this theory into action.
emerit offers the best skills training solution in the market place. Forged hand in hand with industry, these are practical, self-directed courses your staff can learn on their own. It's easy to get started. Select an occupation and you'll be presented with a range of training formats you can choose from.
And while you're at it, get them Certified. There is nothing like recognition to boost morale.
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