Tourism Visitor Information Counsellor


Great Tourism Visitor Information Counsellors combine customer service with merchandising and retail skills.

As a tourism ambassador, you enhance travel experiences by helping visitors make informed decisions about their purchases. Whether your guests are looking for a map or deciding which guided tour to take — you will be the one they feel most confident to ask!

With emerit Tourism Visitor Information Counsellor training, you will broaden your skill set and self-confidence by learning how to handle monetary transactions, developing merchandising and selling skills, and becoming an expert in service excellence.

With emerit Tourism Visitor Information Counsellor training, you can study the following modules:

  • Tourism Awareness
  • Attitude
  • Communication
  • Operational Procedures
  • Information Services
  • Merchandising

Become a multi-functional Tourism Visitor Information Counsellor. Take control of your tourism career by learning everything from value-added selling to handling your establishment during peak tourism seasons. Once you have the skills, apply for the Certification to gain the recognition. When you complete the certification process, you will be awarded the Tourism Certified Professional (TCP) designation.

To get started, select the most convenient training format from the list below.


emerit training has been used by the following clients:

"I've had a lot of experience in the kitchen, but very little in management. I found myself with a team of employees to supervise, orders to make, and menus to develop. The training came just in time. The program was a big help to me and made it a lot easier for me to fit into my new position."

— Éric Martel, Food Services Supervisor, Mess de la Citadelle in Québec

"I think we've proven without a doubt that the investment in training and in particular in emerit training is definitely recognized in a positive way in the bottom line of our business."

— Sheila Kelly-Blackmore, general Manager, St. Jude Hotel

"You're going to wind up with folks who know what they're doing, who understand why they're there and who want to work and who want to do a good job and essentially who have been empowered and given the tools and given the training to go out and do their jobs really, really well."

— Rob Campbell, Division Manager, Athabasca Catering

"Things have changed a lot over the past few years. Competition has gotten fiercer. You need dedicated and innovative employees to succeed in meeting the needs of an increasingly demanding clientele. By training our employees and listening to them, we develop a feeling of belonging that results in a decreased turnover rate and increased productivity."

— Caroline Milot, Director of Operations, Hôtel et Suites Le Dauphin


Tourism Visitor Information Counsellor — Products Available