Event Manager – All Modules 2.0

This online training has been developed by tourism professionals. It contains information that will help you learn more about the skills and knowledge you need to do your job well as an event manager. It is an excellent resource to help you prepare for the certification program.

Your access to this Emerit online product will expire one year from the activation date. You will receive a reminder 30 days prior to expiration.

Once you’ve completed all modules of an online course, please email info@emerit.ca if you would like a “Certificate of Achievement” that you can add to your professional development portfolio.

This course contains ten modules:

INTRODUCTION

MODULE A – ADMINISTRATION
Lesson 1—Use Management Skills

• Research the event
• Develop a business plan
• Develop a critical path
• Evaluate the event
• Administer a reporting and monitoring process
• Establish event policies and procedures
• Oversee committees

Lesson 2—Use Financial Management Skills

• Develop budget
• Establish financial controls and procedures

Lesson 3—Manage Contracts

• Source suppliers
• Negotiate contracts

Lesson 4—Develop Financial Resources for Event

• Manage the event sponsors partnership process
• Manage the event donor process
• Manage the program funding process

MODULE B – EVENT PLANNING AND MANAGEMENT

• Design the event program
• Plan the even program
• Select the site
• Contract the entertainment, activities, and attractions
• Develop the food and beverage operations plan
• Develop a system of accreditation
• Develop guidelines for box office and ticket operations

MODULE C – MARKETING
Lesson 1—Develop Marketing Plan

• Develop marketing plan

Lesson 2—Develop Marketing Strategy

• Develop marketing material requirements
• Develop a merchandising plan
• Develop a souvenir programme
• Develop public relations and publicity strategies
• Prepare a media plan
• Issue media releases
• Coordinate a media conference
• Arrange a media blitz
• Develop a hospitality program
• Develop an advertising strategy
• Submit feature articles for publication

MODULE D – RISK MANAGEMENT PLANNING

• Develop event risk management plan
• Develop contingency plan
• Comply with legislation

MODULE E – HUMAN RESOURCE MANAGEMENT

• Establish a human resource plan
• Implement policies and procedures for human resource management

MODULE F – PROFESSIONALISM
Lesson 1—Exhibit Professionalism

• Be professional
• Demonstrate leadership
• Manage multiple priorities
• Solve problems

Lesson 2—Use Communication Skills

• Define communication
• Speak effectively
• Communicate in writing
• Make effective presentations

STAGING PROJECT

PRACTICE EXAM

COURSE ASSESSMENT